Portraiture photography - Richard Avedon

Richard Avedon did not conform to the standard technique of taking fashion photographs, where models stood emotionless and seemingly indifferent to the camera. Instead, Avedon showed models full of emotion, smiling, laughing, and, many times, in action. He would often prompt the subject to capture the personality and soul of the subject. He utilised a minimalist approach with sheer white background and subject looking squarely at the camera.